About Julie

Julie Lara of Lara Executive Image works with clients to develop a professional image that allows them to appear poised, polished and prepared in any business or networking situation. People aren’t born knowing how to present themselves professionally – but they can learn quickly with Julie’s expert guidance.

We all send a message to the world through our appearance – our clothes, grooming, and body language.  Image is about more than appearance, though; it extends to communication and behavior skills as well. Does the person convey thoughts and ideas with confidence and clarity? Does she or he know the proper protocol when introducing others or politely disengaging from a conversation?

For Julie Lara, the art of presenting herself in the best professional light became necessary early in her career. Julie entered the workforce in the late 70’s and rose through the ranks in the male-dominated fields of manufacturing and technology. Being both young and a woman, she worked hard to establish herself as a person to be taken seriously. Later, as partner in a test equipment manufacturing company, Julie further honed her ability to project a professional image.

Julie launched Lara Executive Image in 2008. This career shift was a natural choice for her – since high school days, Julie’s been the one friends turned to for advice when they needed just the right outfit for a special occasion, a class reunion, a promotion at work or a job interview. Her decision to enter the field of image consulting was bolstered when she discovered the certification program available through the Association of Image Consultants International (AICI).  Through the certification program, Julie learned the ins and outs of first impression management; custom color theory and analysis; body type and style analysis; line and design principles of clothing; fit, fabric and construction of clothing; hair style and make-up analysis; wardrobe evaluation and planning; personal shopping, communication skills and body language.

Julie loves bringing the lessons learned – through her formal training, her 14-year stint as a business owner, and her corporate career – to her clients and the audiences she addresses during speaking engagements and workshops.  She has developed a step-by-step process to move her clients from “before” to “after,” whether mastering wardrobe planning, interview skills, color analysis, or another aspect of image refinement.

What a gift Julie Lara gave to me. By simplifying and reducing the amount of clothing in my closet, I was able to bless four other women with my extras! Having her talents in my closet has made selecting outfits a snap. I would highly recommend that you give yourself a present this year by scheduling time with Julie so you can enjoy the results.”
~Stephanie Hahn – Regional Vice President Arbonne Cosmetics

As a speaker and workshop presenter, Julie has addressed groups such as Dress for Success, International Association of Administrative Professionals, Texas State University Sales and Marketing Classes, Texas Association of Professional Educators, Round Rock Chamber of Commerce, the Georgetown Job Café, and others. With jobseekers and entrepreneurs, she shares the message that beyond a person’s résumé or marketing materials, their professional image communicates their personal brand. Participants come away from Julie’s lively, interactive sessions with practical knowledge they can apply to immediately improve their own image and appear more poised, polished and prepared.

Excellent presentation! Thank you so very much for your time and the wonderful information that you provided on professional image, proper colors and body language.  This was very well received by our attendees and we received many positive comments on the information you shared. We really appreciate you, and again, Thank You very much for presenting to the Georgetown Job Cafe.  “

~Dave and Mary Jane Berry

Julie understands that it takes courage to look at oneself with a critical eye and admit there is room for improvement.  How does Julie describe her clients?  Smart, talented, and brave.

You may contact Julie at 512-809-0809 for more information about her services or to schedule a presentation for your organization or company.